{"id":4899,"date":"2020-03-18T15:18:21","date_gmt":"2020-03-18T15:18:21","guid":{"rendered":"https:\/\/istex.is\/?page_id=4899"},"modified":"2025-06-11T14:12:00","modified_gmt":"2025-06-11T14:12:00","slug":"um-okkur","status":"publish","type":"page","link":"https:\/\/istex.is\/en\/um-okkur\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4899\" class=\"elementor elementor-4899 elementor-9\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f03811 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f03811\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b651ff6\" data-id=\"b651ff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e99ed2a elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"e99ed2a\" data-element_type=\"widget\" data-settings=\"{&quot;transition&quot;:&quot;fade&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-0d4c992 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1393b89\" data-id=\"1393b89\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2d265b elementor-widget elementor-widget-text-editor\" data-id=\"f2d265b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00cdstex was established to carry on the Icelandic wool industry that started in Mosfellsb\u00e6r in 1896. \u00cdstex buys directly from farmers and processes about 99% of all Icelandic wool. Icelandic farmers own more than 80% of the company.\u00a0<\/p><p>Our commitment with Lopi is to offer high quality products from Icelandic wool to customers that choose natural, sustainable and eco-friendly living. Our wool is certified STANDARD 100 by OEKO-TEX<span style=\"font-weight: var( --e-global-typography-text-font-weight ); color: #4d5156; font-family: arial, sans-serif; font-size: 14px;\">\u00ae<\/span><span style=\"font-family: var( --e-global-typography-text-font-family ), 'Noto Serif', Noto-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem; color: #7a7a7a;\">.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Noto Serif', Noto-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/p><p>\u00cdstex produces knitting yarn made of Icelandic wool, for example, \u00c1lafosslopi, Einband, J\u00f6klalopi, L\u00e9ttlopi, and Pl\u00f6tulopi.<\/p><p>\u00cdstex publishes pattern books with Icelandic design to fulfill the demand for unique, traditional and creative patterns. \u00cdstex also produces Icelandic wool blankets and Icelandic wool duvets. \u00a0<\/p><p>Products from \u00cdstex are available worldwide.<\/p><div><div><div><div><div><a href=\"https:\/\/lopidesign.is\/\" target=\"_blank\" rel=\"noopener\">lopidesign.is<\/a><\/div><div><a href=\"http:\/\/www.lopidraumur.is\" target=\"_blank\" rel=\"noopener\">lopidraumur.is<\/a><\/div><div><a href=\"http:\/\/www.ullarmat.is\" target=\"_blank\" rel=\"noopener\">ullarmat.is<\/a><\/div><div><a href=\"http:\/\/www.istexwool.is\" target=\"_blank\" rel=\"noopener\">istexwool.is<\/a><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-749f8de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"749f8de\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4cb7d5d\" data-id=\"4cb7d5d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a4262d elementor-widget elementor-widget-heading\" data-id=\"5a4262d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contact us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f44a905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f44a905\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c7ef30f\" data-id=\"c7ef30f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ed5a8a elementor-widget elementor-widget-text-editor\" data-id=\"8ed5a8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sales &#8211; Office , +354 566-6300<\/p>\n<p>Spinning factory in Mosfellsb\u00e6r, +354 566-6300<\/p>\n<p>Wool scouring plant in Bl\u00f6ndu\u00f3s, +354 483-4290<\/p>\n<p>Quality and development, +354 566-7730<\/p>\n<p>Imports and exports, +354 566-6300<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31619cf\" data-id=\"31619cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4abeb8 elementor-widget elementor-widget-image\" data-id=\"f4abeb8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/IMG_6709-1024x683.jpg\" class=\"attachment-large size-large wp-image-3755\" alt=\"\" srcset=\"https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/IMG_6709-1024x683.jpg 1024w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/IMG_6709-scaled-600x400.jpg 600w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/IMG_6709-scaled-64x43.jpg 64w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/IMG_6709-300x200.jpg 300w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/IMG_6709-768x512.jpg 768w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/IMG_6709-1536x1024.jpg 1536w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/IMG_6709-2048x1365.jpg 2048w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/IMG_6709-scaled.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f42d4d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f42d4d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f67879\" data-id=\"7f67879\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbd908a elementor-widget elementor-widget-heading\" data-id=\"dbd908a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Policies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19374f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19374f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-07786cf\" data-id=\"07786cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e1fef4 elementor-widget elementor-widget-text-editor\" data-id=\"4e1fef4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/istex.is\/wp-content\/uploads\/2024\/11\/SSK-003-EN-Istex-Salary-Policy-1.pdf\">Istex Salary Policy<\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/istex.is\/wp-content\/uploads\/2024\/11\/SSK-004EN-Istex-Environmental-Policy-1.pdf\">Istex Environmental Policy<\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/istex.is\/wp-content\/uploads\/2024\/11\/SSK-005EN-Human-Resource-Policy-1.pdf\">Human Resource Policy<\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/istex.is\/wp-content\/uploads\/2024\/11\/SSK-006EN-Quality-Policy-1.pdf\">Quality Policy<\/a><\/span><\/p><p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/istex.is\/wp-content\/uploads\/2024\/11\/SSK-007EN-Safety-Policy-1.pdf\">Safety Policy<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc4047e\" data-id=\"bc4047e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff21481 elementor-widget elementor-widget-image\" data-id=\"ff21481\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/Istex_voluteigur-1024x768.jpeg\" class=\"attachment-large size-large wp-image-3720\" alt=\"\" srcset=\"https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/Istex_voluteigur-1024x768.jpeg 1024w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/Istex_voluteigur-600x450.jpeg 600w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/Istex_voluteigur-64x48.jpeg 64w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/Istex_voluteigur-300x225.jpeg 300w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/Istex_voluteigur-768x576.jpeg 768w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/Istex_voluteigur.jpeg 1150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9e9186 elementor-section-height-min-height elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d9e9186\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cd4481\" data-id=\"7cd4481\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47debbf elementor-widget elementor-widget-image\" data-id=\"47debbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"690\" height=\"1024\" src=\"https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/d\u00f6kkbl\u00e1ir-k\u00f3nar1-690x1024.jpg\" class=\"attachment-large size-large wp-image-3796\" alt=\"\" srcset=\"https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/d\u00f6kkbl\u00e1ir-k\u00f3nar1-690x1024.jpg 690w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/d\u00f6kkbl\u00e1ir-k\u00f3nar1-600x890.jpg 600w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/d\u00f6kkbl\u00e1ir-k\u00f3nar1-64x95.jpg 64w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/d\u00f6kkbl\u00e1ir-k\u00f3nar1-202x300.jpg 202w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/d\u00f6kkbl\u00e1ir-k\u00f3nar1-768x1140.jpg 768w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/d\u00f6kkbl\u00e1ir-k\u00f3nar1-1035x1536.jpg 1035w, https:\/\/istex.is\/wp-content\/uploads\/2020\/03\/d\u00f6kkbl\u00e1ir-k\u00f3nar1.jpg 1136w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c51cf2\" data-id=\"5c51cf2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0be78e0 elementor-widget elementor-widget-heading\" data-id=\"0be78e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Executives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db2e4b6 elementor-widget elementor-widget-text-editor\" data-id=\"db2e4b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sigur\u00f0ur S\u00e6var Gunnarsson, CEO, +354 566-6302<\/p><p>Eug\u00e8ne Pilard, production manager in Mosfellsb\u00e6r, +354 566-6306<\/p><p>Gu\u00f0mundur Svavarsson, plant manager in Bl\u00f6ndu\u00f3s, +354 483-4290<\/p><p>Rebekka Kristj\u00e1nsd\u00f3ttir, sales and business, +354 566-6304<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c1d1f elementor-widget elementor-widget-heading\" data-id=\"f3c1d1f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Board of directors<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76981ce elementor-widget elementor-widget-text-editor\" data-id=\"76981ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gunnar \u00de\u00f3rarinsson, chairman<\/p><p>J\u00f3hannes Sveinbj\u00f6rnsson, vice chairman<\/p><p>Halla Eir\u00edksd\u00f3ttir<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Noto Serif', Noto-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">, secretary of the board<\/span><\/p><p><span data-olk-copy-source=\"MessageBody\">\u00deur\u00ed\u00f0ur Lill\u00fd Sigur\u00f0ard\u00f3ttir<\/span><\/p><p><span data-olk-copy-source=\"MessageBody\">\u00d6rvar \u00de\u00f3r \u00d3lafsson<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00cdstex was established to carry on the Icelandic wool industry that started in Mosfellsb\u00e6r in 1896. \u00cdstex buys directly from farmers and processes about 99% of all Icelandic wool. Icelandic farmers own more than 80% of the company.\u00a0 Our commitment with Lopi is to offer high quality products from Icelandic wool to customers that choose [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-4899","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About Us - \u00cdstex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/istex.is\/en\/um-okkur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us - \u00cdstex\" \/>\n<meta property=\"og:description\" content=\"\u00cdstex was established to carry on the Icelandic wool industry that started in Mosfellsb\u00e6r in 1896. \u00cdstex buys directly from farmers and processes about 99% of all Icelandic wool. 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